HOUSEHOLD INDUSTRY
Comprehensive solutions, from exploring market opportunities to your product on the shelf, using the most suitable product development methodologies for your organization.     Transform your approach and achieve exceptional results.
FRAGRANCE HOUSES
Enhance the success chances of your creations by providing sensory value in addition to functional benefits, with proposals aligned with product chemistry, communication, and regulatory aspects. Improve your market analysis through chromatography (GC/MS).

PROFESSIONAL MENTORING

Boost your career. Enhance strategic vision and understand the most modern Product Development Management Models (Stage-Gate, Agile Stage-Gate, Scrum) used by global companies. Accelerate your development with personalized mentoring.

INTERNATIONAL EXPERIENCE

STRATEGIC FOCUS AND RESOLUTION

INDEPENDENCE

COLLABORATIVE PROFILE

Expert in Household Produtcs

Agility in developing tailor-made products in partnership with you. Our goal is to improve the robustness of your processes, increase productivity, and ensure product stability—from product development phase to the shelf—both in terms of formula and fragrance.

Additionally, we offer formulation cost optimization and greater communication assertiveness for your products to perform at their best in the market.

We understand that each client is unique, so we work closely to understand your needs and offer personalized and efficient solutions.

We share our technical and strategic knowledge based on years of experience in the most important Household product markets in Latin America, ensuring excellence at every stage of the product development process.

José Villagra

CAREER

Executive with over 20 years of experience in multinational companies such as Unilever (Brazil, Argentina, and Mexico), leading regional projects for Latin America (Brazil with brands like : Omo, Brilhante, Surf), Argentina : Skip, Ala, Drive, Peru : Opal, and Mexico : Snuggle).

In Regional Creative Centers of Fragrance Houses like IFF and Givaudan (16 years), he planned and executed the construction of the Regional Market Fragrance Analysis Laboratory, using gas chromatography and mass spectrometry (GC/MS) approach . Technical development of high-performance fragrance laboratory teams in four countries simultaneously, as well as structuring protocols for solving technical problems related to fragrance incorporation and product formula development, following market trends.

Post-graduate degree in ESG from IBMEC-EXAME – Brazil

Values

ETHICS

VILLAGRA CONSULT values the construction of sustainable and ethical relationships; built on trust, respect, equality, and the appreciation of others.

LOYALTY

Respect for confidentiality and industrial property rights as a non-negotiable principle.

EFICACY

Defined processes, respect for established deadlines and resolution focus to ensure the achievement of established goals with agility and resource optimization.

COLLABORATIVE WORK

VILLAGRA CONSULT believes that the best way to work is by stimulating teamwork and constantly seeking synergies.

Industry Consulting

Fragrance Houses Consulting

Professional Mentoring